The Leaky Bucket: Churn Benchmarks
Churn is the silent killer of SaaS startups. In 2026, an acceptable monthly churn rate for B2B SaaS is 1% to 2%, while B2C apps often see churn as high as 5-10%.
Churn Impact Calculator
See the compounding cost of losing subscribers over a 12-month period.
12-Month Revenue Loss
$13,000
Ending MRR: $27,000