Navigating App Store Fees in the Current Environment
For most SaaS founders and mobile developers, the "App Store Tax" is the single largest line item in their unit economics. Both Apple and Google utilize a tiered commission structure designed to support early-stage startups while capturing higher margins from scaled enterprises.
The Small Business Program (15%)
Launched to ease the burden on smaller developers, the 15% rate applies to companies earning less than $1 million USD in total proceeds during the prior calendar year.
- Apple: Enrollment is required. If you exceed $1M, the 30% rate applies in the following year.
- Google Play: The 15% rate is automatically applied to the first $1M of revenue every year.
Frequently Asked Questions
What counts as "Gross Revenue"?
Gross revenue includes the total price paid by the user, including any applicable sales tax that the platform collects and remits on your behalf.
Can I avoid the 30% fee?
Most founders optimize their net revenue by utilizing "multi-platform" strategies, encouraging users to subscribe via their website (Stripe) where fees are typically 3-5% vs the 15-30% on mobile.
Are there hidden fees?
Beyond the commission, remember to account for the $99/year Apple Developer fee and the one-time $25 Google Play registration fee.
Why Accurate Payout Forecasting Matters
Underestimating platform fees can lead to a "growth trap" where your customer acquisition cost (CAC) exceeds your net LTV (Life Time Value). Use our Unit Economics Tool to see how these fees impact your overall profitability.